Be The Camp Master Pathfinder: Top Outdoor Travel Trends For 2023

Are you the trailblazer in your group, both literally and figuratively? Do you love to stay ahead of the latest trends in adventure, always whipping out the coolest new gadgets around the evening campfire? Is your trailer set-up the envy of everyone you pull up next to at the adventure park?

If you answered “yes” to any (or all) of the above or you just want a sneak peek into what’s coming up in the great outdoors in 2023, look no further than the Camp Master 2023 Outdoor Travel Trends report!

We went scouting the wilderness of the world wide web to figure out what’s on the horizon, so you don’t have to. Ready to take a look at the future of adventure?

  1. Less spending for longer adventures

After the global economic downturn of the past few years, combined with being stuck in our homes for extended periods, it’s no surprise that people are looking to spend less money for significantly longer periods away from their homes. This makes simple outdoor adventures, like camping and caravanning, the optimal, budget-friendly choice.

Many more people will try outdoor travel for the first time this year, and experienced outdoorsmen are likely to be spending even more time exploring. Campers will be looking for spots that are closer to home to save on travel expenses, with most taking road trips rather than flying to their destinations. Adventurers will also be engaging in more low-cost activities, like hiking, stargazing, fishing, and birdwatching.

Take a look at the Camp Master catalogue for budget-friendly outdoor gear to take on your next adventure.

  1. Millennials and Gen Z’s are getting into van life – as remote workers!

Due to so many businesses adopting a remote working model and the price of owning homes getting steeper and steeper, millennials and Gen Z’s all over the world have flocked to an activity we typically associated with older generations: driving mobile homes and caravans! We foresee this trend taking off in South Africa in 2023 in a big way.

Younger generations are embracing the flexibility of their workspaces by working on the road with portable wi-fi setups and making adventuring their lifestyle. This exciting development in maintaining a work-life balance could mean greater accessibility to the public of this sort of lifestyle, and a shift by more workplaces to remote work models as their workers become more well-travelled, happier and more productive.

In fact, according to PR Newswire, the second most popular goal for young people when asked about their yearly objectives was “go camping more often,” with 53% of the group surveyed adding it to their list.

Light up your mobile home with a Camp Master Lantern.

  1. National Parks and Reserves will continue to gain traction

Over 79% of people in a survey by CampSpot indicated that they wanted to visit a National Park in the next year and South African trends appear to be following suit. Our incredible biodiversity means that locally, you never have to travel far to find a unique National Reserve experience. From the massive expanses of the Kruger National Park to the quiet serenity of the Knysna Forests and the lush vegetation of the St Lucia Marshes. As South Africans rediscover our beautiful country and start spending their money at these National Parks, the establishments will be able to make refurbishments and further improve their guest experience, bringing in even more visitors. This could mean an exponential upwards trajectory in the South African conservation budget, which is beneficial to all of us.

Take the whole family to a National Park with a Camp Master Family Cabin tent

  1. Sustainability in camping gear

Every industry is going green and the outdoor travel industry is no different! There’s been a marked shift in focus from “convenience at all costs” to sustainability in the manufacturing and use of camping gear, which is evidenced by material choices and conscious efforts by campers and retailers alike to reduce their gear’s carbon footprint.

Hydrophobic and non-toxic materials can make natural fabrics water-repellant, meaning less plastic being added to products. Recycled materials are being used more frequently to manufacture outdoor gear, specifically sleeping bags, and there has been a shift from battery-powered gadgets to solar-powered alternatives.

It makes sense, after all. If you’re in the outdoors to soak up the beauty of nature, it’s the next logical step that you’d be concerned with taking care of those surroundings.

Take a look a Camp Master’s range of natural canvas tents to grab yourself a sustainable shelter.

Though camping might be one of the oldest recreational activities in the book, at Camp Master, we’re all about innovation and future focus. 2023 is going to be a year of exciting new discoveries without letting go of our core values: quality, sustainability, affordability and the Camp Master spirit of endless adventure!

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